Case Studies

Up and coming country performer wins brand budgets over comparable artists by leveraging first-party data.

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Actionable Insights

  • Auto

    Fans are

    2.2x

    more likely to be in market for a Ford

  • Lifestyle

    Fans are

    4.8x

    more likely to own a guitar

  • CPG

    Fans are

    3.4x

    more likely to buy Silk Soy Milk

  • CPG

    Fans are

    6.3x

    more likely to purchase a macbook computer

  • Lifestyle

    Fans are

    5.2x

    more likely to have affinity for cultural arts & events

The Basics

  • Gender

  • Age

  • Education

  • Household Income