Case Studies

Sports & Fitness

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Superstar football player leverages FRM to learn which energy drink his fans prefer, leading to a brand partnership.

Actionable Insights

  • Lifestyle

    Fans are

    3.1x

    more likely to use Itunes to stream movies/listen to music

  • Auto

    Fans are

    6.5x

    more likely to be in market for a Ford Explorer

  • Lifestyle

    Fans are

    5.7x

    more likely to use Verizon as their cell phone carrier

  • CPG

    Fans are

    3.2x

    more likely to purchase Crest toothpaste

  • CPG

    Fans are

    4.4x

    more likely to be in the market for portable electronic games

The Basics

  • Gender

  • Age

  • Education

  • Household Income