Unlock more from your audience.
Key is a Fan Relationship Platform that gives control back to TalentEntitiesBrandsTeams
Fan Relationship Manager
Key’s Fan Relationship Manager is an enterprise data centralization software that provides incremental revenue opportunities, powered by first-party audience data.
Start building your FRMKeychain
Collect, upload & organize your first-party audience data—all in one, centralized place.
Understand Your Audience
Gain helpful insights about who your audience is and what segments they belong to, their brand preferences & behaviors.
Engage with Your Fans
Reach your audience directly, and ensure they see your messaging through unique & reliable communication.
Activate Your Audience
Leverage your data to drive monetization opportunities via brand partnerships & media activations.