Leverage Chef’s 1P audience data to effectively & efficiently reach the right potential viewers to drive tune-in & build awareness for national tv show.
Talent leveraged Key’s link-in-bio tool to collect first party audience data. Using Key’s FRM & his 1P Audience, Key partnered with TV Network’s media agency to activate campaigns driving incremental tune-in for the show.
- Campaign delivered in full against 1P audience & Talent’s social engager segment, successfully driving both tune-in & drastically improving ad spend efficiency.
- Using Key, Talent captured a portion of total ad revenue via media activation against his audience (new revenue stream).
- Key is now working with other business lines at the TV network to partner on upcoming initiatives.