Case Studies

National TV Network activates acclaimed Chef’s niche 1P audience for television show tune-in media campaign.

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The Goal

Leverage Chef’s 1P audience data to effectively & efficiently reach the right potential viewers to drive tune-in & build awareness for national tv show.

The Activation

Talent leveraged Key’s link-in-bio tool to collect first party audience data. Using Key’s FRM & his 1P Audience, Key partnered with TV Network’s media agency to activate campaigns driving incremental tune-in for the show.

The Results

  • Campaign delivered in full against 1P audience & Talent’s social engager segment, successfully driving both tune-in & drastically improving ad spend efficiency.
  • Using Key, Talent captured a portion of total ad revenue via media activation against his audience (new revenue stream).
  • Key is now working with other business lines at the TV network to partner on upcoming initiatives.

Campaign Performance

  • Click Through Rate


    +.13% Above Industry Benchmark

  • Video Completion Rate


    +13% Above Industry Average

  • Viewability


    +9% Above Industry Benchmark
    +99.5% Brand Safety Pass Rate

  • TV Tune-In


    +23% Above Tune-In Benchmark