Talent is Media. Drive Revenue Opportunities.

  • Key Talent Marketplace

    Opt-in to Key’s Talent Marketplace & Make $$ without #AD.

      • Brands are actively seeking precise first party talent audiences to activate for campaigns.
      • Make your audience available to brands on Key. Get paid each time an advertiser targets your audience,
        no need for individual contracts.
      • Make $$ without compromising your personal brand or adding #sponsored to your content.
  • First-Party Media Activation

    Eliminate waste & drive efficiencies programmatically with precision targeting.

      • Talent now can run programmatic media campaigns against their own first-party audience, for their own initiatives.
      • Talent can unlock larger brand opportunities by offering their first-party audience for targeting as a more effective alternative to imprecise third-party data segments.
  • Holistic View & Talent Roster Management

    Understand the makeup of your talent roster with one click.

      • Understand Talent’s brand preferences, personal affinities & relevant purpose driven initiatives for better talent curation.
      • Identify talent overlap & org cohort digital footprint, allowing for better brand matching.
      • Centralize and organize all talent brand & audience data, in one place.
  • Data Clean Rooms

    Offer brands a compliant, unique opportunity for crossover and strategy analysis.

      • Analyze overlap & reach against your first-party audience.
      • Evaluate data usually locked inside of walled gardens & brands’ CRM to create the audience that aligns best with brand goals.
      • Uncover segments with the highest likelihood to increase ROI.
  • Brand-Driven Opportunities

    Power brand partnerships via your Key Data.

      • Spark brand opportunities by presenting meaningful psychographic & engagement data about your true audience.
      • Elevate current brand partnerships by delivering unique ways to engage fans based on data insights (e.g., content strategy, experiences).
  • Social Media Activation

    Reach a more engaged & precise segment vs. standard whitelisting.

      • Key creates more accurate targeting strategies derived from deeper & more actionable insights from talent's audience for social campaigns.
      • Eliminate waste by pinpointing the most engaged segment of a talent's audience to target.
  • Attribution & Performance

    Prove your worth, showing brands that your media & activations drive real results.

      • Connect your digital media to sales ROI using Key’s proprietary brand survey solution.
      • Evaluate path to purchase to optimize sales cycle with touchpoint analysis.
      • Build better optimization strategies for sales.
      • Validate your brand partnerships with conclusive results.