Case Studies

Country Legend Collects First-Party Data, Leading to Multiple, Six-Figure Brand Partnerships.

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The Challenge

Acclaimed country artist sought to collect zero-party data in order to message fans directly and assess brand matches to garner brand partnerships.

The Solution

Using Key’s middleware tool, Keychain, the Talent’s team created a giveaway for their new memoir. Registering through Keychain, Fans gave their name, email, and phone number in exchange for entering the giveaway.

The Results

  • The week-long campaign resulted in over 46,700 unique fan emails, with 67% of registrants also sharing their phone number (optional).
  • After assessing the first-party audience brand matches, the team presented the data to two brands, locking in six-figure partnerships with both a well-known shoe brand and QSR chain.

FRM Outcomes

  • +46.7k


  • 31.2k

    Phone Numbers

  • 2.2k

    Brand Matches

  • 91%

    Open Mail Rate

  • 74%

    Conversion Rate

Fan Brand Matches

  • CPG

    King’s Hawaiian Rolls
    Dove Men
    Simply Orange
    Gillette Atra

  • Auto

    Ford Focus
    Chevrolet Truck
    BMW 5-Series
    Buick Lacrosse

  • Lifestyle

    Xbox Gaming
    La Quinta Hotels

  • TV

    Duck Dynasty
    Myth Busters
    Ramsay’s Kitchen Nightmare’s
    ESPN 2: College Football
    CNBC: Closing Bell
    Family Guy