Case Studies

DTC Supplement Brand activates professional Football Player’s niche 1P audience for upcoming media campaign to drive sales.

Use arrows to view additional case studies.

The Goal

Leverage Athlete’s audience data to effectively & efficiently reach the right potential customers to drive purchase & sales lift.

The Activation

Talent leveraged Key’s link-in-bio tool to collect first party audience data via a giveaway. Using Key’s FRM & his 1P Audience, Key activated a media campaign driving incremental sales lift & overall brand awareness. The brand tapped Key to run the campaign via managed service.

The Results

  • Campaign delivered in full against 1P audience & custom social engager segment that was built based off of DTC brands’ competitors, successfully driving both awareness & sales lift.
  • Using Key, Talent captured a portion of total ad revenue via media activation against his audience.
  • Brand is working with Key to re-activate current Talent’s 1P audience for their next campaign while simultaneously looking at additional Talent cohorts to tap into.

Campaign Performance

  • Click Through Rate

    .20%CTR

    +.1% Above Industry Benchmark

  • Video Completion Rate

    83%VCR

    +13% Above Industry Average

  • Viewability

    77%

    +7% Above Industry Benchmark

  • Sales Lift

    8.5%

    +2.5% Above Sales Lift Study Benchmark