Case Studies

DTC Supplement Brand activates professional Football Player’s niche 1P audience for upcoming media campaign to drive sales.

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The Goal

Leverage Athlete’s audience data to effectively & efficiently reach the right potential customers to drive purchase & sales lift.

The Activation

Talent leveraged Key’s link-in-bio tool to collect first party audience data via a giveaway. Using Key’s FRM & his 1P Audience, Key activated a media campaign driving incremental sales lift & overall brand awareness. The brand tapped Key to run the campaign via managed service.

The Results

  • Campaign delivered in full against 1P audience & custom social engager segment that was built based off of DTC brands’ competitors, successfully driving both awareness & sales lift.
  • Using Key, Talent captured a portion of total ad revenue via media activation against his audience.
  • Brand is working with Key to re-activate current Talent’s 1P audience for their next campaign while simultaneously looking at additional Talent cohorts to tap into.

Campaign Performance

  • Click Through Rate


    +.1% Above Industry Benchmark

  • Video Completion Rate


    +13% Above Industry Average

  • Viewability


    +7% Above Industry Benchmark

  • Sales Lift


    +2.5% Above Sales Lift Study Benchmark