Leverage Athlete’s audience data to effectively & efficiently reach the right potential customers to drive purchase & sales lift.
Talent leveraged Key’s link-in-bio tool to collect first party audience data via a giveaway. Using Key’s FRM & his 1P Audience, Key activated a media campaign driving incremental sales lift & overall brand awareness. The brand tapped Key to run the campaign via managed service.
- Campaign delivered in full against 1P audience & custom social engager segment that was built based off of DTC brands’ competitors, successfully driving both awareness & sales lift.
- Using Key, Talent captured a portion of total ad revenue via media activation against his audience.
- Brand is working with Key to re-activate current Talent’s 1P audience for their next campaign while simultaneously looking at additional Talent cohorts to tap into.