Case Studies

High Profile Alcohol Brand leverages Hip-Hop Artist’s first-party audience data to increase new product awareness via paid media campaign.

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The Goal

Reach the right consumers to build awareness for a new product launch in select markets by leveraging proprietary first-party audience data from hip-hop artist.

The Activation

Using Key’s FRM, the alcohol brand was able to eliminate ad spend waste & grow awareness for the new product by activating the talent’s first-party data to reach a highly qualified audience programmatically (outside the walled gardens).

The Results

  • Campaign delivered in full against 1P powered seed audience.
  • Brand successfully built awareness in key markets against relevant consumers.
  • Using Key, the artist captured a portion of total ad revenue via media activation against his audience (new revenue stream).

Campaign Performance

  • Click Through Rate


    +.11% Above Industry Benchmark

  • Video Completion Rate


    +7% Above Industry Average

  • Viewability


    +14% Above Industry Benchmark

  • Campaign Details


    Unique Talent Email Lists Uploaded, Aligning with Geographic Events