Case Studies

Auto Brand leverages Key’s unique, first-party powered audience cohorts and increases brand awareness by 18%.

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The Goal

Understand & reach the right target audiences to build awareness for a new model release by leveraging unique Talent 1P cohorts across verticals.

The Activation

Using Key’s FRM, the Auto Brand was able to eliminate waste & grow awareness by activating 1P audience data across Talent cohorts including: DE&I, Luxury, Culinary, Music & Sports. Multiple Deal ID’s were set up for “discovery” to learn which Talent/Influencers best resonated with audience to power decisioning for future campaign targeting.

The Results

  • Campaign delivered in full against all 1P Talent audience cohorts.
  • Post campaign, Key & Brand analyzed performance & narrowed to top-performing cohorts for Q2 campaign.
  • Brand seeks to build a deeper, 360 partnership with Talent based on initial campaign performance.

Campaign Performance

  • Click Through Rate


    +.12% Above Industry Benchmark

  • Video Completion Rate


    +7% Above Industry Average

  • Viewability


    +4% Above Moat Benchmark

  • Brand Lift Study


    Brand Lift Exceeding Campaign Goals